“This year’s budget was over HUF 3.2 billion but, according to preliminary data, revenues will not exceed HUF 3 billion,” Károly Gerendai, managing director of Sziget Kft told Világgazdaság. One of the most expensive events was the concert of Prince, which cost HUF 220 million, but failed to attract the expected number of audience as it was announced only a few weeks ahead of the start.
He also cited the current economic situation, the fluctuations in the exchange rate of the Swiss franc for the lack of interest. Additional costs included a HUF 50 million fee for public place use demanded by Budapest Council and the cost of enhanced security measures.
On a more positive note, sponsor revenues have increased, Gerendai added. CityPass, a package for visitors which included free spa tickets and a BKV-pass and other discounts, was sold for HUF 80 million. In line with an agreement with the Budapest Council, HUF 100 million of the revenues from CityPass must be paid to the capital.
Although exact figures are not yet available, the introduction of MetaPay Festival Card, a card replacing other forms of payment during the event, was successful, Gerendai said. The sum
As a result of reduced revenues, the fate of foreign festivals planned by Sziget Kft is questioned. Gerendai said the chances of organizing a festival in Croatia next year was less than 50%.
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