"For the past 50 years, most corporations have shifted the responsibility for sustainability to their consumers. We now realize that instead of bringing us closer to our sustainability goals, this approach has driven us further away from them," says Ákos Csertán, lead design strategist and one of the lecturers of the MOME Open masterclass.
"To make real progress, a corporation needs to introduce real changes to its core business and link them to specific business interests, because no company should be expected to compromise its business goals to save the world. Sustainability and business objectives can only work effectively together as a system," he adds.
The masterclass provides an opportunity to learn how to turn sustainability ambitions and the introduction of innovation ecosystems into a real business driver.
The theory training day will focus on the fundamentals of trends, dynamics, business design frameworks, and impactful product innovation, followed by two workshop days on how to develop impactful business models and innovation ecosystems.
Through case studies, participants will analyze and interpret the mechanics of existing impact-oriented businesses.
The masterclass features renowned speakers such as the aforementioned digital product expert, leading design strategist, design educator and TEDx speaker Ákos Csertán; strategist, creative leader and entrepreneur, author of Collaborate or Dieand co-founder of the impact strategy company Fronteer Martijn Pater; director of commercial at MPesa Africa and board member of several sustainability startups Chris Williamson, and head of sales and partnerships at MOME Innovation Center, Ex-Microsoft for startups manager, TedxYouth speaker Dalma Berkovics, who was voted "Most Influential Woman" in the Central European Startup Awards.
Registration for the MOME Open "Business of Saving the World" masterclass is open until August 19.
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