Intersport opened its first three Hungarian stores this year in county capitals, with its initial Budapest store planned for 2007. Intersport aims to capture a 30% share of Hungary’s €400 million-plus sporting goods market by 2010. Intersport’s Hungarian expansion is currently being conducted through the company’s Austrian unit under the franchise system.
Intersport is the world’s largest sporting-goods retailer, with 4,800 stores selling products under both its own and other brand names in 30 countries, generating an annual turnover of €7.7 billion.
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