The investment is part of the company's strategy to consolidate its leading position on the local energy drinks market, but also to streamline the supply of its energy drinks and ready-brewed cold coffee, Hell Energy said in a press release.

The company plans to build a 10,000 sqm storage hall and 3,800 sqm office area by the end of 2022 in Ungheni, about 11 km from Târgu Mureș in Transylvania.

The hall will have a storage capacity of around 12,500 pallets. Following the investment, some 20 new jobs will be created. Hell Energy booked EUR 48.8 million in sales in Romania in 2021.