According to news wire MTI, Márka ceremoniously launched production at its base in Felsőlajos on Tuesday.
Márka owner and managing director Tibor Pécskövi said the company aimed to integrate more Hungarian brands into its portfolio.
Márka is runner-up on Hungary’s carbonated soft drink market with a market share of over 15%. It’s bottling plant in Felsőlajos, completed in 2017, has capacity to turn out 290 million units a year.
András Tállai, a state secretary at the Agriculture Ministry, said Márka would use local suppliers exclusively to make Traubisoda.
Márka had net sales revenue of HUF 19.2 billion in 2023, public records show. Exports generated HUF 1.6 bln of the total.
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