UPC Hungary names Customer Insight Director
Annamária Nagy was appointed customer insight director at UPC Hungary, filling a newly created position, according to a press release issued today.
In her new position, Nagy will be responsible for driving and improving customer experience by building cross-functional alignment and supporting management decisions by delivering in-depth insights from the market, the press statement said.
With more than 18 year experience in the field of customer insight and understanding, her main competences include exploring customers’ needs and behavior, and turning them into actionable insights. She began her carreer at Unilever as a customer insight manager, and prior to joining UPC, was the head of analysis, insight and commercial BI reporting at Telenor Hungary, where she took an active role in several successful branding activities and service launches.
“Nagy’s appointment demonstrates our commitment to understand every aspect of our customers’ behavior. She will play a lead role in the management and execution of operational brand and customer experience programs to bring ‘Customer First’ philosophy to life in a tough competitive environment,” said Anita Carra, CMO of UPC.
“I am pleased to join UPC and I truly believe that my appointment reflects UPC’s commitment to putting the customer at the center of every decision,” Nagy said in connection with her appointment. “My task is to ensure that customer experience becomes an even stronger pillar of the company’s strategy,” she added.
Policymakers Cut Central Bank Base Rate by 50 bp to 7.75%
Bulgaria's Household Income, Spending Rise 20% in 2023
Spar Magyarország Revenue Climbs Close to 16% in 2023
Hungary Launches HUF 15 bln Tourism Sector Support Program
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
