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Fornetti COO picked to head Franchise Association

Gyula Vidács, chief operating officer and managing director of bakery company Fornetti, has been picked to head the Hungarian Franchise Association, Fornetti said today.   

Vidács said he aims to strengthen the role of the association among its international peers, as well as representing the interests of its members, according to a report by business news site

"I am delighted that we can take on a more active role in the  Hungarian Franchise Association, where we can share our experiences in network development and foreign expansion, thus helping the members of the association," Vidács was cited as saying.

Fornetti, established in 1997, is one of Central and Eastern Europeʼs biggest makers and sellers of frozen bakery products. The company employs more than 850 people at its two bakeries in Hungary and almost 500 more abroad. The company has been a member of the Zurich-based Aryzta group since 2015.

The Hungarian Franchise Association was established in May 1991, according to the organizationʼs website, adding that the Hungarian franchise community consists of approximately 250 companies. The number of franchisees is approximately 20,000 in Hungary, employing some 100,000 people in the sector including suppliers.

The association notes that 70% of franchise systems are based on Hungarian ideas and owned by Hungarian companies, while the remaining 30% are international licenses coordinated by either subsidiaries of international companies or Hungarian firms owned by Hungarian master licensees.

Some 20% of all franchise companies in Hungary are members of the Hungarian Franchise Association. The association is a member of the European Franchise Federation and the World Franchise Council.