Coca-Cola HBC Hungary restructures commercial branch
The commercial branch of Coca-Cola HBC Hungary is being restructured, while the company is appointing two new people to two newly established positions in its management as of June 1, according to a press release sent to the Budapest Business Journal on Friday.
Zoltán Matskási has been appointed marketing operations leader. In his new position, he will be responsible for the execution and leading of customer and channel programs, as well as creating, executing and overseeing marketing plans.
Matskási started his career at Mars in 1999, then started working at Nestlé Purina and later Nestlé Beverages in commercial and marketing positions. He joined Coca-Cola HBC Hungary in 2009, initially in commercial and market roles and later gaining sales and management experience as a commercial services leader.
Gábor Ivády has been appointed commercial excellence leader. He started his career at Unilever and later moved to Reckitt Benckiser as channel marketing team leader. Soon after joining Coca-Cola HBC Hungary as channel marketing leader, he planned and implemented several promotion strategies at the firm, and played an important role in the establishment of price policy at the company. In his new position, Ivády will be focusing on category management and will also be responsible for research and analysis.
Katalin Bányi, who is currently the commercial and marketing director of Coca-Cola HBC Hungary, is moving on to continue her career at the group’s Swiss subsidiary as commercial excellence leader. After her departure, the Hungarian firm’s commercial branch will be restructured, and her duties will be performed by three leaders: the aforementioned two new positions and the country sales director.
Hungary CPI Drop Acknowledged at IMF/World Bank Spring Meeti...
Hungary to Address Future of Cohesion Policy During EU Presi...
AI may Save Hungarian Healthcare, Says Leading Doctor
Time Out Market to Open in Budapest Next Year
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
