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Locally developed solutions boost productivity

Sabeeapp and MiniCRM are two Hungarian firms pushing the digital envelope of office management with new applicaitons. 

The crew at Sabeeapp.

There is a lot more to office management automation than handling documents or prioritizing tasks electronically. Two Hungarian companies, Sabeeapp and MiniCRM, have come up with specific IT tools designed to boost productivity – one in the area of booking accommodations and the other in the area of client management.
“On most hotel websites there is no such thing as real time booking. Asking for quotes and exchanging e-mails, that’s what’s going on. The other day I went to a beautiful Hungarian fourstar wellness place. The receptionist didn’t check my data on her computer, but instead she crossed me off by pen from a pre-printed list. It was an odd feeling to be crossed off. Apparently the records of our online reservation had been entered manually into their offline system,” says Szabolcs Herman, founder and CEO of Sabeeapp.
Herman says he has encountered similar situations all over the world, and they have solidified his belief that hotel administration has a thing or two to learn about automation. So he set up a firm to develop software in order to simplify paperwork for accommodation providers and to offer them a cuttingedge set of office management solutions.
As a result, Sabeeapp users can now keep their availability and rates in sync on online travel agencies (OTAs) and their own website. A payment gate is also included in the package. On top of classic property management system (PMS) functions such as invoicing and sales estimate generation, extra features like arranging housekeeping data or running web chats with customers sweeten the deal for subscribers.

Customer satisfaction

“Boosting customer satisfaction is key. One of our new tools to be launched in March is a smartphone optimized guest engagement app, which will make communication between the client and the hotel a lot more interactive. As a result, guests will leave happier since they feel they are being taken care of more,” Herman explains.
Hotel managers seem to be convinced by this argument as well. During the one-and-a-half years the cloud-based software has been on sale, more than 300 hotels have signed up on in 65 countries. The word has spread fastest in Hungary, Turkey and Thailand. The fact that Sabeeapp was granted the status “Preferred IT Provider of Booking. com” is bound to give an extra push to its global appeal. But it’s not only highly professional hotels that can benefit. The number of Airbnb clients is growing by the day too. “By now we can meet any of their special demands. The two-way synch with Airbnb is a great example of that, not to mention the fact that you can manage the booking of apartments located at different addresses smoothly as well,” Herman says.
No need to worry about integrating “conventional” office management tools into Sabeeapp, either. Many are included in the first place such as e-mailing, invoicing or check-in form management. And development won’t slow down. “Integration is about to be finalized in February with restaurant POS software FruitSys, the market leader in its segment in Budapest. Our plans and opportunities are endless,” Herman insists.

Updates duly taken care of

Client management is another area where automation can make or break a business. The trends are clear to Norbert Leskó, CEO of MiniCRM, a hot young company that stepped into the limelight in 2014 when it won Magyar Telekom’s regional business app contest.
“Cloud technology is on the rise on a regional level. Subscription models diminish entry barriers for customers, whereas long-term, high quality service motivates service providers. Easy-to-use and to-thepoint products can stand out from the crowd. While in markets in the United States and Western Europe artificial intelligence and big data are gaining traction, CEE is lagging behind due to the large investment-intensity of the newest technology,” Leskó says.
MiniCRM offers a service package aimed at boosting sales and marketing productivity. The ultimate edge is offering integration without becoming technologically outdated. “Users can always access the latest version of every service, while the functioning of the integrations is ensured by the providers,” Leskó says. “Conventional software faces the problem of the constant need to update. MiniCRM offers ready-to-go integration with the most-used business software packages like Gmail for Work, Microsoft 365, virtual call center Minervatel or Google AdWords, to name but a few.”

Regional targets on the radar

The MiniCRM concept has found fertile ground. Although hundreds of Englishlanguage customer relationship management (CRM) products are available, in Eastern Europe even large corporations may not use CRM at all. “Many of our new clients don’t switch from CRM to MiniCRM, but they migrate from the e-mail-calendartable management trio to a structured operation with CRM support,” Leskó says.
Little wonder, then, that the core of the growth strategy concerns regional expansion with Romania, Croatia, Czech Republic and Slovakia on the radar. Revenues soared by 40% from 2014 to 2015 and growth is expected to intensify. Customers seem to be embracing the potential inherent in targeted campaigns based on up-todate customer databases. But Leskó is keen to develop the MiniCRM business in general. “We invest a lot into making enterprises more efficient by providing free-of-charge training and workshops, advisor teams for continuous support of our customers’ development, and integration with local services.”