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CEOs Building Economy by Diversity, Ambassadorial Activity

This year’s Budapest Business Journal Expat CEO of the Year award went to Marc de Bastos Eckstein of Thyssenkrupp Components Hungary Kft., while Frank Müller, head of VW Group’s Eastern Europe regional office, won the HIPA Local Partnership Award at the annual gala held at the Corinthia Hotel Budapest on Friday, February 9.

Last year’s winner Jörg Bauer and this year’s winner Marc de Bastos Eckstein share a moment on stage.

For the fourth time, a prestigious crowd gathered for the invitation-only black tie event to witness the award ceremony, which was founded by the BBJ in 2015 with the aim of recognizing the efforts of foreign CEOs working in Hungary.
The award is given to the foreign businessperson who has delivered outstanding achievements in the previous year. The 2018 event was sponsored by Mercedes-Benz, PwC, Citi Plc., Special Effects International, and Prime Time Communications. The venue was the Corinthia Hotel Budapest’s Grand Ballroom.
“It is so much easier to stand here as a non-nominee,” said Jörg Bauer, the former president of GE Hungary; Bauer won the award last year, and so had the privilege of naming the 2018 winner on behalf of the jury.
“I am very honored by this recognition, and I must say any of the nominees would have deserved it just as much,” de Bastos Eckstein said. Indeed, the shortlist of contestants was truly impressive, also featuring David Wiernik (NNG), Minas Agelidis (Coca-Cola HBC), Thomas Narbeshuber (BASF), and Christian Wolff (Mercedes-Benz Manufacturing Hungary Kft.).
“I believe this success is not only my achievement, but rather a result of hard team work; therefore, credit must go to the whole team supporting me,” de Bastos Eckstein added.
Throughout the evening, the themes of diversity and acting as ambassadors for Hungary were emphasized again and again.

Róbert Ésik, president of HIPA.

Expat Contributions Matter

Robin Marshall, editor-in-chief of the BBJ and host of the evening, reminded attendees that the newspaper is fully independent and by far the oldest English-language publication in circulation in Hungary; its stated goal is to become the most trusted newspaper in the country. For 25 years it has provided its readership with authentic, well-researched, timely, factual, useful and usable business analysis, something the local business community needs now more than ever.
“Our reporting may sometimes be critical, but it will always be honest, and you deserve that,” Marshall stressed. “I can assure you that we will continue to bring you business news you can rely on, business news that works.”
For too long, public discourse in Hungary about multinational companies had been about what was taken from the country, mostly in the form of repatriated profits. The award was founded partly to help redress the balance, so people recognize the actual value that MNCs and their CEOs bring here.
“When you pitch to your boards back home for an investment here, you are ambassadors for Hungary,” noted Marshall. “When you win those pitches and that investment, the jobs that come with it are the sort of value-added jobs that might persuade Hungarians they can build worthwhile careers here, and might even attract those who have already gone abroad to come back. What you do matters; the wages you pay, the taxes you pay, the products and services you provide all help Hungary’s economy and all Hungarians. What you do matters; it is important and it should be recognized.”

Dr. Petra Pana, the deputy state secretary for foreign economic affairs.


On behalf of the Hungarian Investment Promotion Agency (HIPA), the official event partner, president Róbert Ésik said his organization could pride itself on record-breaking figures for the year 2017.
“Ninety-six investment projects were closed, FDI worth EUR 3.5 billion flowed in and more than 17,000 jobs were created last year,” he said.
Ésik stressed that the total number of corporate R&D projects had gone up by 30%, and that is a great sign that the country is moving from the “Made in Hungary” concept to the “Invented in Hungary” era.
“All this could not have become reality without your support, and what you need to know most of all is that you can still count on us in the future,” he added.
In the absence of Levente Magyar, the minister of state for parliamentary affairs at the Ministry of Foreign Affairs and Trade, the administration was represented by Dr. Petra Pana, the deputy state secretary for foreign economic affairs. She highlighted that Hungary has undergone a dynamic economic transformation, with impressive key figures.
“Not only FDI went up significantly but also exports. Your contribution in that area is also highly appreciated,” she said. “However, tonight is not about economic performance, but the persons behind the effort.”

HIPA’s Local Partnership Award

That effort was also recognized in the form of the HIPA Local Partnership Award, which, in parallel with the Expat CEO of the Year title, is given annually for recognition of a firm’s use of local suppliers in its value chain.
This year’s award went to Frank Müller, head of VW Group’s regional office for Eastern Europe.
“We pay particular attention to engage local partners since they provide added value,” Müller said. “There is a cooperation with 40 parts suppliers already and in 2017 we started our scouting for innovative startups to forge even more partnerships. This year Volkswagen is looking forward to further outstanding projects with HIPA.”
The attendees were not exclusively foreign high-ranking executives; in the spirit of mutual cooperation and respect, Hungarian CEOs at multinational companies were also invited.
“It’s really uplifting to be here. I believe foreign CEOs do deserve such recognition for what they bring to the Hungarian economy. They certainly have a different approach that is beneficial for everybody,” said János Takács, general manager of Zaharul Oradea SA, the second largest white sugar producer in Romania and a subsidiary of Pfeifer & Langen, a group of companies based in Cologne, Germany.
Throughout the evening guests enjoyed the splendid hospitality of the Corinthia Hotel Budapest, and they were entertained by virtuoso music by local international jazz heavyweights, Béla Szakcsi Lakatos and Lajos Kathy Horváth, who played variations around Hungarian folk tunes. The evening ended with networking, with champagne sponsored by PwC.

The Jury

The expert jury for the Expat CEO of the Year Award this year was:
•    Dr. Petra Pana, Deputy State Secretary for Foreign Economic Affairs at the Ministry of Foreign Affairs and Trade (deputising for Levente Magyar, Deputy Minister and State Secretary for Parliamentary Affairs, Ministry of Foreign Affairs and Trade);
•    Írisz Lippai-Nagy, CEO of the American Chamber of Commerce in Hungary;
•    Dale A. Martin, President of the German-Hungarian Chamber of Industry and Commerce, and President and CEO of Siemens Hungary;
•    Balázs Román, CEO of the BBJ;
•    Jörg Bauer, former President of GE Hungary and managing director of GE Hungary Kft, winner of the 2017 award.

Expat CEO Roll of Honor

BBJ Expat CEO of the Year
2018:     Marc de Bastos Eckstein, CEO of Thyssenkrupp Components Hungary Kft.
2017:     Jörg Bauer, CEO of GE Hungary
2016:     Jost Ernst Lammers, CEO of Budapest Airport Zrt.
2015:     Javier González Pareja, CEO of Bosch Magyarország

HIPA Roll of Honor

HIPA Local Partnership Award
2018:     Frank Müller, head of the Regional Office of VW Group Eastern Europe
2017:     Ekkehard Philipp, CFO of Mercedes-Benz Manufacturing Hungary Kft.
2016:     Naoyuki Takeuchi, then CEO of Magyar Suzuki Zrt.
2015:     Kersten Bachmann, CEO of TAKATA Safety Systems Hungary Kft.

"The event has evolved into an institution, as it is a really unique occasion for top foreign executives to strengthen bonds and forge new ones, and without it something would be missing. As opposed to some others, who come here to work only for a certain period of time, my wife and I decided to stay here in the long run, and so, as a huge Hungary fan, this gathering has additional emotional meaning for me.
I was pleased with the core theme of ‘Invented in Hungary’ very much, since the commitment to this approach is set to bring along sustainability and long-term strategic thinking, and foreign firms have a special responsibility to make it happen by investing in R&D activities on a large scale.
The venue, the professional organization and the fantastic musical performance of Béla Szakcsi Lakatos and Lajos Kathy Horváth made this event a truly worthy occasion.
Credit must go to the BBJ, too, for its dedication to provide the business community with impartial news coverage. One of my next measures in my new position will be to subscribe to it. Again, congrats to Marc and Frank for receiving the awards 2018 and to all the other candidates as well; they are all winners."
Ekkehard Philipp, Deputy CEO LightTech Ltd., LightSources Inc. and SauskaWines, who received HIPA’s Local Partnership Award in 2017 as CFO of Mercedes-Benz Manufacturing Hungary Kft. He has attended the BBJ Expat CEO Gala since its inception back in 2015.

"A thoroughly entertaining evening! As a newcomer to this event I was pleasantly surprised by how open the expat leaders were to share experiences of growing their businesses in Hungary!"
Matt Pickard Syngenta CEO