KSH: Hungary’s e-commerce revenue reaches HUF 229.2 bln in 2015

Retail

Revenue generated by e-commerce sales and package delivery services in Hungary reached 229.2 bln in 2015, almost five times the revenue recorded just five years prior, in 2010, according to the Central Statistical Office (KSH), Hungarian news agency MTI reported today.

While e-commerce sales have been growing exponentially in the past few years, with 21% of women and 25% of men between the age of 16 and 75 regularly buying products online, Hungary is still behind the rest of the European Union, where 43% of the population engages in online shopping, MTI said, citing the KSH report. 

There is a general distrust towards “invisible stores”, according to KSH. Some 87% of people who have never shopped online said they were “hesitant” about purchasing goods through webshops. About 24% of consumers who do not engage in online shopping said this was due to their lack of access to a debit or credit card, while 23% said it was because they had trouble receiving packages or coordinating delivery times. Roughly a third of hesitant online shoppers said they do not trust warranties and promises made by online payment services and sellers, while 22% said they lacked the digital skills to make an online purchase.

Only 11% of companies with their own website offered the option of tracking an online order to the customer after it was dispatched. Of the companies that operate their own website, a quarter offered an online shopping option; 56% of these were in the business of providing accommodation services, KSH added. 

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