Agassi becomes face of Norbi Update brand

Retail

Hungarian company Norbi Update Lowcarb, which runs a lifestyle and nutrition franchise system, has chosen American tennis star André Agassi to be the company’s brand face in Europe, in line with the rumors. Agassi, 44, who retired from the tennis courts in 2006, was the first player to win all four Grand Slams on three different surfaces.

The company wants to invest a big part of its capital to contract Agassi, owner Norbert Schobert said. Norbi Update, which currenty owns 112 stores in three countries, aims at developing its business abroad.

Norbi Update Lowcarb's IPO started on September 8 and will wind up on September 26. The company plans to sell at most 2.2 million shares at an initial price of HUF 990 a piece. The shares, which will be listed on the Budapest Stock Exchange, account for 34 to 35p% of the registered capital.

Agassi said yesterday in Budapest he hoped his partnership with the company would be a successful step in the battle against the global problem of obesity and unhealthy lifestyle.

ADVERTISEMENT

Industries lose billions on counterfeit products Analysis

Industries lose billions on counterfeit products

Parl't to vote on groundwork for commercial accommodation ra... Parliament

Parl't to vote on groundwork for commercial accommodation ra...

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Budapest re-launches airport shuttle bus City

Budapest re-launches airport shuttle bus

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.