Zero Waste Tisza program achieves its goal at half-time
In the summer of 2019, Coca-Cola Hungary – together with the General Directorate of Water Management and non-profit initiative Plastic Cup – committed to clean up Hungaryʼs second largest river, the Tisza. In a year, nearly 80 tonnes of waste was removed from the river, according to a press release sent to the Budapest Business Journal.
The action is in line with Coca-Colaʼs World Without Waste strategy, which focuses on solcing the issue of packaging waste management.
A significant amount of driftwood, organic material, and communal waste go down in the River Tisza with the floods every year. Thanks to a wide-ranging collaboration, the Zero Waste Tisza River program was launched in July 2019 to solve this situation.
The aim of the program is continuous protection and to collect and recycle as much accumulated waste as possible, thus cleaning an increasing domestic section of the river. In the spirit of the World Cleanup Day The United Nations Environment Program introduced the World Cleanup Day in 1992 with the aim of having the initiative’s participants clean up their environment and living space in the third Saturday in September every year. A
n important part of the World Cleanup Day approach is to recycle as much of the collected waste as possible – this aspect is also taken into account by the program. The initiative’s focus is on the selective collection, sorting and compression of waste. The recyclable materials from the cleaned area go to the waste recyclers, and Plastic Cup processes some of the plastics. Experience has shown that at least half of the waste collected and carefully sorted is recyclable.
The successes of the Zero Waste Tisza River program so far
The main goal of the Zero Waste Tisza River program is to collect and recycle at least 80 tonnes of waste in two years. The financial support for this is provided by Coca-Colaʼs global foundation, The Coca-Cola Foundation, with a funding of $ 250,000 (approx. HUF 73 million). With the help of Plastic Cup and the General Directorate of Water Management, the Tisza and its area has been cleaned from more than 10,000 tonnes of waste and driftwood within the program.
About 5.5 tonnes of plastic was shipped to the Waste Free Oceans organization for recycling, and nearly 80 tonnes of waste was processed during the year – almost meeting the target number in one year.
In addition to the financial support, Coca-Cola Hungary has participated in three volunteer days so far, involving almost 170 employees. During the clean-up actions, a total of 7 tonnes of waste was collected from the river and its floodplains by the volunteers.
The program, launched just over a year ago, has already won Trade Magazine’s Symbol of Sustainability 2020 Award, as well as several international recognitions. The International PR Association, present in 80 countries, has awarded it in two categories of the Golden World Award; the program also won the Bronze Stevie Award of the International Business Awards, the Communitas Awards, and the HBLF Business World for the Environment Award.
At the end of August, during their most recent Kisköre action, Plastic Cup volunteers sorted 5 tonnes of waste in four days with the water management staff. In this action alone, 1.1 tonnes of plastic bottles were collected for recycling. The water management is continuously collecting the waste accumulated at Kisköre dam with the support of The Coca-Cola Foundation, and the Plastic Cup will continue to help them sort out the waste in the future.
The mapping of the waste’s path also continues. Experts of Plastic Cup has recently let plastic bottles equipped with GPS into the river, with the help of the Upper Tisza Diving and Lifeguard Organization. The four bottles thrown into the flooding Tisza at Vásárosnamény are helping the Plastic Cup’s waste monitoring program. During the tracking research, the bottles receive GPS signals and transmit radio signals.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.