Global e-commerce industry facing huge changes
In 2020, online retail sales totaled USD 4.28 trillion (USD 3.35 tln in 2019). According to forecasts, in 2021 the global e-commerce industry will grow by another 14.3%, incl. due to changing purchasing habits and technology development, especially the increasing popularity of mobile solutions, the Warsaw Business Journal reports.
Forecasts predict that in 2021 around 67% of online purchases in the world will be made using a smartphone.
In 13 markets analyzed by PayPal, 56% of respondents said they buy more online during the pandemic. In turn, 22% of respondents indicated that due to the pandemic, they shop abroad more freely, mainly due to better offers (48%) and access to products that are not available in their home countries (39%).
In seven of the thirteen markets analyzed, PayPal is the preferred payment method for purchases abroad.
When planning foreign sales, it is worth remembering the differentiation of the analyzed markets in relation to the importance of individual purchasing events.
In China, the 2020 Singles Day celebration lasted 11 days and resulted in sales of USD 115 billion. In Russia, 20% of consumers bought a gift to a loved one on the occasion of International Women's Day.
El Buen Fin, the Mexican equivalent of Black Friday, ran for 12 days instead of the usual four days of a long holiday weekend, and the accompanying sales surpassed the 2019 result by 230%.
In the United States, the main shopping holiday falls on the Christmas season, and Black Friday can be considered its contractual beginning.
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