ADVERTISEMENT

Rubik’s Cube owner loses EU trademark

EU

Some 20 years ago, Rubik’s Cube was granted a trademark for the shape of the classic puzzle game, but in 2017 the EU-wide protection was canceled. The General Court of the European Union has now decided to uphold the decision to remove the trademark protection.

"Given that the essential characteristics of that shape are necessary to obtain the technical result consisting of the rotating capability of that product, that shape could not be registered as an EU trademark," the court argued, as reported by Sky News.

Rubik’s Brand Ltd. is able to appeal against the decision one final time, according to the Sky News report.

U.K.-based Seven Towns, which manages the toyʼs intellectual property rights and is connected to Rubikʼs Brand Ltd., registered the shape of the toy as a three-dimensional EU trademark with the European Union Intellectual Property Office (EUIPO) in 1999. The latest ruling, however, means that the puzzleʼs distinctive shape alone is not enough to protect it from being copied.

More than 400 million Rubikʼs Cubes, invented by Ernő Rubik in Budapest in 1974, have been sold around the world, the report added.

ADVERTISEMENT

Consumer, business confidence reach 2-year high - GKI Analysis

Consumer, business confidence reach 2-year high - GKI

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

Budapest airport shuttle bus service expanded City

Budapest airport shuttle bus service expanded

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.