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Hungary to introduce unified tobacco packets

EU

As of May 2016, tobacco products in Hungary will only be available in one type of black packet void of brand logos, with the product brand and all other type printed in a unified font, pursuant to the EU’s Tobacco Product Directive (TPD), hungarian online daily hirado.hu reported today.

TPD was approved on March 13 by the European Commission and came into effect on May 19 of last year, the daily noted. The majority of the regulations must be adopted by EU member states by May 20, 2016, the daily added.

TPD regulates that both of the largest sides of tobacco product packets must portray warnings amounting to 65% of the side’s surface area, and similar warnings must also be placed on the top of packets.

Hungary expects the popularity of tobacco products to drop among youth as a result of the new packets, the online daily reported.

The first country to introduce such a regulation was Australia in 2012. “The seasonally-adjusted figures for the December quarter show a 2.9% fall in consumption, contributing to a 12.2% yearly fall from December 2013 to December 2014,” the Guardian reported this March, in reference to tobacco industry figures in Australia.

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