Competition Office fines Foodorgany on charge of misleading ads

EU

Hungary's Competition Office (GVH) on Thursday said it fined Foodorgany HUF 15 mln for making unsubstantiated health claims about its Update brand food products. The ads ran between August 2011 and April 2013. 

Foodorgany's former owners, Norbert Schobert and his wife Réka Rubint, said late Thursday that the positive physiological effects of the Update products had been established in clinical tests, but the results of these tests had not yet been approved under European Union rules.

The clinical tests were approved by Hungary's Health Science Council and Research Ethics Commission (ETT-TUKEB), but were not included on the EU's EFSA list, they explained. They noted that the GVH had acknowledged the launch of the inclusion procedure as a mitigating factor in its resolution.

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