Campaign ads worth a combined Ft 5.8 bln

Party Popularity

Hungary's political parties spent a combined Ft 5.8 billion on advertising in the first four months of 2006, during the run-up to April elections, according to figures based on rate card prices compiled by TNS Media Intelligence and reported in Monday's issue of business daily Napi Gazdaság.

The Hungarian Socialist Party (MSzP), which won the elections, spent Ft 2.2 billion; Fidesz, the biggest opposition party, spent Ft 1.86 billion; junior governing coalition partner Alliance of Free Democrats (SzDSz) spent Ft 857 million; and the Hungarian Democratic Forum (MDF), the other small party in Parliament, spent Ft 630 million.
Outdoor advertising remained the most popular among all of the political parties, with the exception of MSZP, which spent more on television advertising. For online ads, SZDSZ spent the most.
TNS did not include spending on text or voice messages, rallies, gifts or the cost of making the advertisements. It also noted that the parties may have enjoyed significant discounts, considering the volume of their orders.
Under Hungary's campaign financing law, parties, even with candidates in all of the country's constituencies, would be limited to spending Ft 386 million.


Job ads in hospitality, tourism sector grow drastically  Analysis

Job ads in hospitality, tourism sector grow drastically 

Lawmakers approve 2022 budget Parliament

Lawmakers approve 2022 budget

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Budapest launches revamped coupon card for visitors City

Budapest launches revamped coupon card for visitors


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.