Fashion & Design Agency launches mentor program

Initiatives

mirtmirt/Shutterstock.com

The Hungarian Fashion & Design Agency has announced the launch of the Design START mentor program, aiming to lend professional support to talented designers in order to help the creation of successful Hungarian designer brands, according to a press release sent to the Budapest Business Journal.

Illustration: mirtmirt/Shutterstock.com

In planning the mentor program, the agency said it considered the involvement of domestic industry players and experts especially important, in order to create a customized program offering a long-term business development opportunity for both beginning and experienced designers.

Zsófia Bata-Jakab, head of the agency, says that the Design START project is directed at supporting designers who are able to create high-quality objects which are also good enough to appear at international expos and enhance the image of Hungaryʼs outstanding creativity.

The mentors include design expert Rita Halasi; Attila Róbert Cosovan, a Corvinus University professor and co-founder of coandco.cc; glass artist and restorer Eleonóra Balogh; Hungarian Furniture Association President Gábor Wilheim; Gigi Tímár, Budapest Lab chief content officer at Budapest Business School (BGE); economist Barnabás Szabó; and design theorist Petra Hoffmann.

As the first step of the mentor program, workshops will focus on themes vital for brand development, such as business planning, financing, basics of communication, marketing and digital technology, brand building, design communication, and legal topics.

The agency says that the designers participating in the progam - 4MS design, UPFLUX, Borbála Fű, Fülöp Fruzsina Design, Paper Up!, Anna Bárány, and PDSIGN - are talents that have the ability to become well-known brands on domestic and international markets.

ADVERTISEMENT

European e-commerce soars during pandemic - study Analysis

European e-commerce soars during pandemic - study

Lawmakers approve 2022 budget Parliament

Lawmakers approve 2022 budget

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Chain Bridge to be closed for traffic for 18 months City

Chain Bridge to be closed for traffic for 18 months

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.