Ariston Thermo launches CSR campaign
Specializing in water heating solutions, the Hungarian unit of Ariston Thermo has launched a CSR program targeting Hungarian kindergartens, according to a press release sent to the Budapest Business Journal.
The program started with a day-long energy awareness training program for teachers in March and April in Eger, Budapest, Kaposvár, and Szolnok, and will continue with a drawing contest for kids.
Teachers may send drawings for evaluation, with the jury, comprised of sociologists, picking winners in different age categories. The winning children and kindergartens will be rewarded with toys related to energy and environmental consciousness. The institution with the most drawings will receive an Ariston Lydos Hybrid wifi "A" energy class water heater.
The goal of the initiative is to implant energy-saving attitudes in the early years of education and to raise an energy-conscious generation. Children are very receptive at this stage and can encourage their whole family and household to be more aware, the press release notes.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.