Marketers to hit social media campaign trail in 2008

In Hungary

Over 90% of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organization.

A survey, conducted by LEWIS PR at PR Week’s New Media Conference, revealed that 75% of attendees are planning to use a blog as a social media asset in 2008 - an increase of 50% on 2007. The number of firms planning to use social networking is tipped to increase from 33% to over 70%. A quarter of marketers are currently setting no marketing budget aside for new media projects, according to the study.

However, by 2009 up to 66% of marketers will set aside up to 25% of their budgets on social media efforts. „Marketing departments are likely to increase their focus on social media networking over the next couple of years,” said Mark van der Wolf, head of creative services and social media at LEWIS PR. „These networks offer an unprecedented opportunity to interact with various stakeholders in the corporate environment. For example, 85% of attendees believed that using social media would improve the relationship they have with their customers.”

The survey, which was conducted among 150 marketing, communications and media professionals, also revealed an element of fear behind future investments. Almost 23% believed the advantages are unclear, while 42% felt that the costs outweigh the benefits. „More than a third of companies plan to invest in social media because they want to be regarded as innovative, while others do so to gain a head start on the competition,” added van der Wolf. „Regardless of their motivation, it’s imperative that these companies prepare themselves thoroughly before launching their campaigns. In social media, trust is essential - and, once lost, this is very difficult to regain.”

ADVERTISEMENT

European e-commerce soars during pandemic - study Analysis

European e-commerce soars during pandemic - study

Lawmakers approve 2022 budget Parliament

Lawmakers approve 2022 budget

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Budapest launches revamped coupon card for visitors City

Budapest launches revamped coupon card for visitors

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.