Sample Central, a store where consumers can try out new products in exchange for feedback, will open in Budapest on November 4, Sample Central told MTI on Monday.
The "tryvertising" idea was born in Australia and tested in Tokyo in 2007. A global network of franchises is now being established.
Surveys show more than 80% of people who are satisfied with products they try purchase them later.
Products at the store will be changed out every two weeks, communications manager Laura Novotny said when asked by MTI. International experience shows 7,000-10,000 consumers bring home products during each cycle, she added.