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Nyilas Cellars seeks to raise domestic profile

Hungary’s Nyilas Cellars, which exports about 70% of its output, is trying to strengthen its position on the domestic market, vintner László Babiczki said.

The winery, owned by Solybor and based in Gyöngyössólyom (NE Hungary), exports its wines mainly to Canada and the United States, but also makes deliveries to Germany, Italy, the Czech Republic and China, Babiczki said. The cellar is launching a new product family, dubbed "horoscope", targeted at Hungarian oenophiles, he added.

Solybor has annual net revenue of about HUF 600m. It turns out some 20,000 hectoliters of wine a year.