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Hungary to launch wine campaign in United States

An advertising campaign to introduce Hungarian wine to the US market will be launched in July-August, former governor of the state of New York George Pataki said at a press conference in Badacsony on Tuesday.

Pataki said he has discussed the strategy with the Hungarian consulate in the United States. As long as Hungary has no business strategy to export wine to the world's largest wine consumer in terms of volume, it will not be marked on the "map of the market", Pataki added.

Chairman of the US company Foundations Marketing Group Mónika Elling said they have been in talks with Hungarian wineries since February.