The "Szőregi rózsatő", a bare root rose cultivated in southeast Hungary, has been inscribed on the European Union's register of "protected geographical indications", the fresh issue of the EU's official journal shows.
The executive summary of the registration attributes the rose's special quality to "more than a hundred years of tradition" and "the area's excellent climate and geographical conditions".
Szőreg is the only major rose-growing region in Hungary, accounting for 98% of the total produced in the country. More than three-quarters of the improved bare root roses produced there are exported.
Imre Széll, who heads Szőreg's flower and ornamental plant sales cooperative, told MTI that the inclusion of the rose on the register was expected to boost consumer confidence in the product.
Between 4 million and 5 million roses are produced in and around Szőreg each year, providing livelihoods for about 300 families, he added.
Other Hungarian products on the EU's register of with protected geographical indication (PGI) and protected designations of origin (PDO) are the Alföldi chamomile flower, Szeged salami, winter salami from Budapest, paprika salami from Gyula and Békéscsaba, Makó onions, Gönc apricots, Grey Cattle beef, Hajdúság horseradish and paprika from Kalocsa and Szeged.