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Affluent investors prefer Dow Jones

The study revealed that affluent investors trust, value and make investment decisions more frequently and more confidently with Dow Jones News and news products than with any other source.

Dow Jones & Company yesterday released the results of its Affluent Investor Study conducted by Beta Research. Among other highlights, the study showed that The Wall Street Journal and Dow Jones Newswires ranked first and second, respectively, in terms of familiarity among financial news sources and as the sources, that affluent investors rely on when making investment decisions.

Additionally, the study found the Dow Jones family of products, including The Wall Street Journal, Dow Jones Newswires, Barron’s, SmartMoney and MarketWatch, was ranked as most credible and the preferred financial news source by more than 50% of the survey respondents. It also found that 85% of investors believe that their financial advisors are using Dow Jones media when they are advising clients about investment decisions.

„Investors want news and information from the source they trust,” said Clare Hart, executive vice president of Dow Jones & Company and president of Dow Jones Enterprise Media Group. „This study reinforces that Dow Jones delivers on its promise of providing the most credible, timely and accurate information for investors’ investment decisions.” The Affluent Investor Study surveyed US households with more than $500,000 in investable assets, excluding 401K plans. The study was conducted during the Q4 of 2006.