As of January this year electricity distributor DÉMÁSz serves its customers in the liberalized and highly competitive Hungarian market under a new brand name. The corporate name of DÉMÁSZ has been complemented with EDF, the brand of its international parent company which is one of the world’s leading electricity providers, so the name of the Hungarian company has changed into EDF DÉMÁSz Zrt.
The EDF brand has also been adopted by two subsidiaries of the DÉMÁSz Group: the subsidiary in charge of electricity distribution is now called EDF DÉMÁSz Hálózati Kft. and the distribution network operator and maintenance subsidiary now bears the name EDF DÉMÁSz Partner Kft.
The inclusion of the EDF brand name is also an explicit indication that the EDF Group has high regard for the Hungarian business and expects to further develop the Hungarian subsidiary in the long term, the company said in a press release.
“EDF has been present in the Hungarian market from generation to trading since 1995. From January 2010 EDF and DÉMÁSz, with both 60 years experience in electricity supply and distribution, are putting their strengths together to supply their customers with continuously high standard services and competitive offers. The company’s objective is to develop its services and products in an eco-efficient way, according to its commitment to sustainability and in order to meet its clients’ needs on the whole territory of Hungary,” said Thierry Le Boucher, chairman and CEO of EDF DÉMÁSz Zrt.
EDF DÉMÁSz’s commitment to its clients is reflected in that, as of 1 January, the company has reduced its unit prices for electricity it sells under a universal service provider’s licence by 3,2% percent on average. This reduction in the unit price offsets increase in the tariffs for the use of the national grid, which was initiated by Hungary’s state owned grid operator MAVIR. So, for example, the gross end user price on EDF DÉMÁSz service territory for retail customers using up to 1320 KWh/year has remained unchanged after January 1, i.e. it is HUF 46,645/kWh.
According to the data of the Hungarian Energy Office (MEH), as of January 1, EDF DÉMÁSz has the lowest average sales prices among the Universal Service Providers in Hungary and it is EDF DÉMÁSz’s ambition to pass on the benefits deriving from better market conditions and internal efficiency to its customers. EDF DÉMÁSZ believes in further price decreases in 2010. (press release)