Hungarian customers grew more price - sensitive and more conscious in their shopping habits than before the economic crisis - according to the latest research of GfK Hungária.
GfK says shopping trips became better planned and the role of pre-shopping research has also increased. More people - even those with higher disposable income - check and use the flyers and brochures of retail chains.
The study found that customer loyalty is also declining: even though customers go shopping less frequently, they visit more shops, and they are willing to travel more for a good offer.
Retail chains try to keep their customers loyal by the introduction of customer loyalty programs, still, on average, there are three different loyalty card in each Hungarian household, the survey added.