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Most Hungarians compare price to value when shopping for food

The price-to-value ratio is the most important factor for Hungarians when they shop for food, a survey by market research company Nielsen shows.

In the survey, 47% of respondents said the price-to-value ratio of food products was their most important consideration when making purchases. Price alone was the most important consideration for 43% of respondents. Just 28% said they first considered whether they knew the product or had already used it before making a purchase.

Other factors influencing purchases were brand trust, price discounts and recommendations from acquaintances.