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House brands generate turnover of HUF 165 billion in H1

Food-retail chains generated turnover of HUF 165 billion in H1 2010 from sales of house-brand products, down 2% from the same period in 2009, market researcher Nielsen told MTI on Monday. The share of house brands still rose as total turnover declined more than that of house brands did.

Nielsen said house brands generated the highest percentage – 48% – in the category of pet food, while the same figure is 43% for both frozen food and household paper goods.

Turnover declined a total of 4% in the 90 food categories measured by Nielsen and sales of the 60 household chemicals and cosmetics surveyed remained stable in the first six months of this year, the market share of house brands rose from 22% to 23% among food products and grew from 16% to 17% in the category of household chemicals in H1 2010 from the first half of last year.

Nielsen found that wherever manufacturers' brands are strong, sales of house brands remained below average. For example, house brands constituted 14%-17% of the market in categories such as spirits, coffee and tea, and sweets, accounting for an even lower 6%-11% among household-cleaning products as well as hair-care, oral-care and body-care products. (MTI-Econews)