As part of its growth strategy for emerging markets, DuPont has opened its first office in Serbia.
The office, in the capital city of Belgrade, represents DuPont’s growing market reach in Central Europe, following facility openings in Poland, the Czech Republic, Hungary, Romania and the Baltic countries. More than 500 DuPont employees are based in the region. „Eastern and Central Europe are important markets for executing DuPont’s strategy of ‘going where the growth is,’” said Ian Hudson, president of DuPont Europe, Middle East and Africa. „While this marks our first office in Serbia, DuPont has had a sales and marketing presence in the country since 1987. Central Europe is a critical growth area for us as we expand our market reach.”
Key DuPont markets for the region include agriculture, food processing, construction, automotive and refining and petrochemicals. Construction is among the three fastest growing sectors of Serbian industry, according to the Economist Intelligence Unit Report, published in June 2007. DuPont’s business in Serbia is led by its strong agriculture presence in crop protection products, soybean products and seeds. The Belgrade site will create a base for newly developed distribution channels and offer accessibility to customers in the rapidly growing markets of Serbia and Montenegro. (dupont.com)