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Hungary retail meat product sales rise to HUF 214 bln in 2010

Retail sales of meat products in Hungary rose 3% to HUF 214 billion in 2010, market research company Nielsen said.

Sales volume of the products rose 4%. Sales of the product category which includes bologna and wieners accounted for 36% of the total. Sales of sausage made up 16%, and ham, sandwich meat and bacon each accounted for about 9%. Spreadable liver sausage and sandwich cream, smoked meats and salami accounted for the next biggest market shares.

The average retail price of meat products, weighted for the size of the purchase, was HUF 1,259 in November-December, down from HUF 1,271 in the same period a year earlier. Prices for the products have fallen in a year-on-year comparison since March 2010, Nielsen said.

Brand products accounted for 69-73% of total sales in November-December, up from 67-71% a year earlier.

About 73% of meat products sales were made in stores with more than 200sqm last year, down from 76% in 2009. The percentage sold in stores with 50 sqm or less rose to 7%. (MTI – Econews)