zanox, global market leader in online performance-based marketing, has opened an office in Warsaw, Poland, further strengthening its global leadership position.
Headed up by Maciej Wyszynski, who joins from eBay in Germany, the team of local experts will offer global reach and local expertise to clients. zanox is headquartered in Berlin and currently has offices in the UK, USA, Netherlands, Italy, Spain, France, the Nordics and China. Recently ranked 3rd in the Deloitte Technology Fast 50, zanox was recognized for its innovation, leadership, forward-thinking strategy and annual growth of over 100%, year over year. Thomas Hessler, zanox CEO, commented: “Adding an office in Poland extends our physical base and ultimately gives more options to our customers. We are still the only online marketing company that can offer our partners a true one-stop global solution, and we are pleased to be leading the online revolution into Eastern Europe.”
zanox’ business model is based on the CPA (cost per action) model, where advertisers pay only when clicks result in successful leads, sales or registrations. zanox’ tracking system ensures total transparency for advertisers and publishers. zanox currently works with many large European brands including CentralWings, one of the largest low-cost airlines in Europe, and manages global advertising programs for companies across the finance, retail, telecom and travel sectors, including Expander, Hoopla, Epson, AirBerlin, Sterling and Jamba.
Recent figures published by Point Topic (June 2007) show that home Internet penetration in Poland is rapidly growing at 10% per quarter. The Interactive Advertising Bureau reports that online spending in Poland grew by 20% last year and was in the region of €76 million ($111 million). “zanox has grown both organically and through acquisitions into new countries and territories. We move exceptionally quickly, reacting to market and customer needs. There is no doubt that Eastern Europe is experiencing an online revolution and we are well placed to offer expertise to advertisers and publishers alike,” said Maciej Wyszynski. zanox is renowned for innovation in online marketing by developing best-of-breed technology to optimize scalable marketing programs.
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. zanox’s online marketing services include award winning affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.
More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance, with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado, use the zanox network.
In the travel sector, businesses such as KLM, Opodo and lastminute.com employ zanox’s strategic distribution channel. Retail customers include Amazon, Otto, Neckermann and La Redoute, and, within the financial service sector, Citibank and Royal Bank of Scotland. (press release)