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Vodafone Hungary to launch 3G & HSDPA services

Vodafone Hungary, a wholly owned subsidiary of Vodafone Group Plc, will launch 3G (third generation) and High Speed Downlink Packet Access (HSDPA), services in the course of the year, Vodafone CEO György Beck said yesterday.

Vodafone Hungary, the smallest among the three mobile providers in Hungary, will spend over €74.9 million ($100 million) on investments this year, Beck added, declining to be more specific. The company is planning to boost its 3G coverage to up to 30% of the total population by the end of the year, a big step from the current coverage of the capital and its immediate area.

With a market share of 21.5%, Vodafone trails Telenor ASA’s Pannon GSM Zrt and T-Mobile Magyarország Zrt, a unit of Deutsche Telekom AG’s Magyar Telekom Nyrt. „We’d like to see our market share expand but this is a highly penetrated market and competition is extremely tight,” Beck said. Hungary’s mobile penetration rate stands at 99.2%, according to the latest figures published by telecommunications market authority NHH. (