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TV, internet and telephone service provider UPC Magyarország on Friday said it recently hired 400 customer service representatives who earlier worked on contract. UPC Magyarország employs about 1,300 people at present. Several hundred more work for the company on contract. UPC is Hungary's biggest pay-TV player with 26.6% market share, according to data from the National Media and Infocommunications Authority (NMHH). It is runner-up among broadband internet companies with 21.9% market share.