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Hungary's TV2 group launched a new film and television series channel called Pro4 that targets an audience between the ages of 18 and 49.
The target audience of Pro4's primetime programming are men between 25 and 34.
The channel can be seen in packages by T-Home IPTV and Sat TV as well as by digital cable TV service providers. Talks are underway with other broadcasters.
TV2 is owned by Germany's ProSiebenSat.1. (MTI – Econews)