The iPhone started a revolution for third party mobile application developers. However, for many Hungarian software makers it is an opportunity to learn how to develop and sell a product on the mass-market – internationally and at home.
KulcsSoft was one of the first Hungarian firms to specialize in Apple products, first for the iPhone and now for the iPad. Founder Tibor Kulcsár believes the iPhone and iPad are the future, as these integrated communication devices encompass all communication channels. KulcsSoft has designed iPad applications for all the media products of Sanoma Budapest, a major publishing house, and has several successful products in the iTunes app store including a payroll calculator.
Developing apps for iPhones and iPads is not the company’s main strategic business line, since it cannot compete with the free products offered by Google-sized companies, but NNG (previously known as Nav N Go) can and does focus on exploiting other mobile app market niches. NNG launched its flagship iGO My way navigator for the iPhone a year ago, and is now considering rolling out different versions for various niche markets, such as truck navigation.
BitKnights is a smaller software developer which has experimented with software of various types from an altitude measurement application to dictionary, navigation and other apps for iPads, iPhones, WP7 and Android. Company owner Norbert Kenderesi told the Budapest Business Journal that most of the company’s profit comes from dictionary applications, while the income from the other applications barely covers the cost of their design. The Hungarian-English dictionary application made it into the top 25 apps of the Hungarian iTunes app store, while the Italian-English dictionary was also acclaimed. Kenderesi thinks the key of this success is that these dictionary applications have a very user-friendly graphical interface, they are fast and they include the pronunciation of the words. BitKnights does not focus primarily on the Hungarian market, but rather on the Western-European and the US markets, since users there are more willing to pay for apps. They take on contracts for specific products but mostly develop their own products.