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Television generates less, radio more ad revenue in 2011

Revenue from television advertising fell but revenue from advertising on radio inched up last year, István Ottó Nagy, who heads consultancy Ernst and Young, said at a press conference on Thursday.

Revenue from television advertising fell 6% to HUF 54.9 billion, but revenue from radio advertising edged up 2% to HUF 4.6 billion last year, Nagy said.

The data was based on a survey of 52 television broadcasters and four radio stations, said Levente B. Málnay, chairman of the Hungarian Electronic Program Services Association.