TechnoPark Corp., a US based outsourcing software development firm with offshore operations in the Ukraine, Eastern Europe, introduced its new German-language website.
The company already had web resources in English and Russian. With the addition of German support, TechnoPark Corp. expects to significantly grow its client base, especially as the company’s research shows that competing Indian outsourcing companies are not readily able to compete in the German market.
The conservative business element of Europe is more likely to choose „nearshoring” instead of „offshoring” when it comes to contracting out web development needs, TechnoPark has found. As such, with a wide choice of providers located geographically close to their countries, Western European businesses generally prefer nearsourcing their IT projects to Central and Eastern Europe.
TechnoPark’s proven history and US division gives it a distinct advantage over the emerging software outsourcing destinations of Hungary, Romania, Czech Republic, Belarus, Russia and even its home in the Ukraine. TechnoPark has isolated three practical reasons why Western European businesses choose the firm for nearshoring:
1. Cultural proximity. Ukraine’s religious and mental ties to Western Europe are historical.
2. Time-zone proximity. There is only 1-hour difference between time-zones in the Ukraine and Germany. The difference is the same with most Western European locations.
3. Geographical proximity. Ukraine is a maximum 3-hour flight from any European country, and there are direct flights from most countries and back.
„We chose to start a German division because we have already had successful experiences implementing projects for German clients,” explains Egor Bougaenko, CEO of TechnoPark Corp. „We feel that Germany is a good market, so we want to address German businesses in their language.” (indiaprwire.com)