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T-Online’s broader broadband

Users and competitors were both taken by surprise at Magyar Telekom’s dramatic increase of its ADSL bandwidth service this Monday.

T-Online improved its service without raising service fees. The rise is justified by international trends and customers’ needs, said Tibor Megyeri, T-Online’s head of Access Marketing. The move affects not only T-Online clients, as it sets an example, and also increases download speed for the clients of competitors in areas where T-Online operates.

There are about one million households in the country with an Internet subscription, half of which use ADSL. Rates on the other hand are not expected to see a marked fall, as they are near the bottom of still profitable pricing. UPC’s CCO László Szűcs critically termed the step a PR maneuver, one which the company will nevertheless try to keep up with. (Magyar Hírlap)