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Spar starts new store on new concept

Today Spar launches a new supermarket with a unit in Budapest’s District 12 reopening as the chain’s first City store after a Ft 300 million upgrade.

Today marks the launch of a new supermarket brand by grocery store operator Spar Hungary Kft, with a unit in Budapest’s Dist. 12 reopening as the chain’s first City store after a Ft 300 million upgrade. Compared with other Spar retail outlets, City supermarkets will feature a larger selection of fresh foods and other ready-to-eat products such as pizza, salads or baked goods. A similar store is scheduled to open in Budapest before the end of the year, with several more to follow in 2007.

The store openings in Hungary will serve as a pilot project for Austrian-owned Spar Group, to be followed by subsidiaries in the Czech Republic, Slovenia, Croatia and Italy if the concept is successful. As part of large-scale network expansion in Hungary, Spar has recently opened five new Interspar hypermarkets in some of Hungary’s major cities, with 14 supermarkets ready to open before New Year as well. (Világgazdaság)