Porsche Hungária, a big Hungarian importer of vehicles made by the Volkswagen group, saw sales of Skodas fall the most in 2009, while sales in the premium segment slipped 30%-40%, Porsche Hungária managing director János Eppel said at a press conference on Tuesday.
Sales of Porsches have come close to a hundred this year, up from 80 in 2008, Eppel said.
Used vehicle sales account for 30% of Porsche Hungária's total sales. Servicing and parts generate 20%-25% of revenue.
Porsche Hungária was in “crisis mode” during the year, reducing stocks and cutting back on staff and operating costs, Eppel said. The main aim was to maintain the stability of its network of brand dealers, he added.
Porsche Hungária's sales network contracted by 12% in 2009, less than expected and still under the market average of 15%.
Before the decline, the company had 170 sales points across the country operated by 114 partners, Eppel said. The number of servicing points reached 270, which may have been oversized, he added.
Porsche Hungária aims to get a 20% share of the passenger vehicle market and 15% of the light commercial vehicle market.
The company inaugurated a HUF 2 billion dealership in the capital in 2009 and it expanded the activities of its Parts Center on the outskirts of Budapest. (MTI-Econews)