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SAP Magyarország targets 15% revenue growth

The Hungarian unit of German enterprise resource management (ERM) software company SAP targets a 15% revenue rise in 2009 over last year's HUF 12.5%, SAP Magyarország managing director Balázs Ablonczy said at a press conference on Thursday.

First-quarter figures support the target, Ablonczy said. Last year, revenue was flat compared to 2007, he added.

SAP controls about 10% of Hungary's annual €80 million ERM software market but aims to boost its share to 13-14% this year, Ablonczy said.

Sales of software licenses generated revenue of more than €6 million for SAP Magyarország in 2008. This year, the company wants to raise that amount to €10 million.

SAP Magyarország recently won its first two state orders: a smaller one from the State Motorway Management Company and a bigger, HUF 2.5 billion order from the Defense Ministry.

SAP Magyarország expects sales to SME’s to rise 30% this year. SAP Magyarország now takes about €3 million of the annual €50 million Hungarian SME’s spend on software licenses. (MTI-ECONEWS)