Sanoma bought a 45.04% stake from the previous majority owner, private equity fund Royalton Capital Investors, and 29.96% from Hungarian private investors, who still retain 25% plus one vote in Láng.
SanomaWSOY, based in Helsinki, is expanding to faster-growing markets in Eastern Europe to make up for slower advertising demand in its markets such as Finland and the Netherlands. The company on February 9 said it would study expanding its educational publishing operations to new markets. “The educational market in Hungary is in a very interesting stage,” the company said in the release. Central and Eastern European countries “are in special focus” in SanomaWSOY's growth strategy.