Car dealerships owned by Porsche Hungária, which imports Volkswagen brands to Hungary, will start bidding together in tenders for corporate fleets from the spring to avoid competing against each other on a market hard hit by the economic crisis.
Porsche Buda sells about 1,300 vehicles a year, and 50%-55% of these are corporate purchases, Németh said. Corporate purchases are helped by the dealership's location in the capital's District XI, where many companies are based, Balázs Németh, the director of Porsche Buda, one of six Porsche Hungária dealerships, told MTI.
Sales to companies account for just 15% of SEAT and Skoda sales, but for as much as 60% of Audi and VW sales.
Porsche Buda's car sales stagnated in the first three months of the year, but full-year sales could drop 20%-30%, still smaller than the contraction expected for the market as a whole, Németh said.
Porsche Buda had revenue of about HUF 10 billion in 2008. The dealership will open a new HUF 2 billion salon in District XI in just a few weeks. (MTI – Econews)