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Online ad market expected to grow 25-30% in 2006

Net revenue from online advertising in Hungary this year is expected to grow 25%-30% over last year's Ft 6 billion, boosted by spending for elections in spring and the FIFA World Cup in summer, Péter Novák of Kirowski, Hungary's biggest online marketing company, said in Wednesday's issue of business daily Világgazdaság. Last year's revenue from online advertising, including revenue from direct advertising and job listings, was Ft 1 billion more than in 2004, Novák said, citing figure from online advertising index MOHI. MOHI compiles the money spent on online advertising at portals Habostorta, Házipatika, Index, Napi Online, Origo, Portfolio, Ringier Online and Sanoma Online, which together account for 65%-70% of the market. The market will also grow as more companies are expected to start buying online advertising, Novák said. If Hungary's fast-moving consumer goods companies would spend just a small amount on online advertising, this would translate into hundreds of millions of forints, he added.