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Scarab Research announced that FreshDirect, New York’s largest online grocery retailer, is launching a new personalized recommendation service, built on a fully customized version of the Scarab Enterprise recommender product.
FreshDirect has spent almost a year finding the right technology, and has evaluated over a dozen competing recommender solutions before deciding to partner with Scarab.
Currently in the first phase of the roll-out, it is the starting point of a long-term commitment for Scarab Research, during which we will be dedicated to optimizing FreshDirect’s recommender model and eventually expanding the recommendations to all of FreshDirect’s customers. (BBJ)