The company’s Hungarian growth mirrored the global performance. Acting on the positive business outcome Nespresso opened two new shops in Győr and Székesfehérvár in March after establishing its presence in the country with opening in Budapest.
Globally, Nespresso increased its market share to close to 20% on the market of coffee machines. In order to keep up with the growing demand, Nespresso increased its headcount by 30%.
“In 2010, the Nespresso brand showed its dynamic leadership, as reflected in our steady sales and double-digit organic growth in every market,” said Richard Girardot, CEO of Nestlé Nespresso SA.
Girardot said that the company wants to maintain the two digit growth this year as well. “In 2011 and beyond, we expect to maintain its leadership and double-digit organic growth. We will continue to give people more and more reasons to join the brand,” said Girardot. “Our B2B business is also a new strategic pillar. The strength of the brand with consumers will provide a strong push for our B2B offer.”
The company also wishes to extend the number of boutiques to 250 in 2011.