TV and Internet remain the two main channels of information but the population is still divided along the lines of digital natives and digital immigrants, a survey conducted by eNet has found.
Although the terms digital natives and immigrants were coined more than a decade ago, they still cover the essence of the difference between the generations who were born after digital technology (most importantly personal computers and the internet) became widely available, and those who learned these technologies as adults.
While 88% of Hungarians below the age of 30 use the internet, the proportion among the 30-60 year olds is only 45%, the study showed. Within internet users, there are no substantial differences in the frequency and intensity, eNet highlighted.
An average 15-30 year old spends as much time in front of the internet as he does watching TV (it is not unusual to do both simultaneously), while people over 30 spend an hour a day more in front of the TV screen than they do surfing the web.
The difference is tangible in the consumed content, too. People below 30 are more likely to download via torrent sites or other services, they are more active on social sites, sharing photos or videos.
Over 70% of youngsters are active on one or more social website, in contrast with 40% of those over 30.
Older people, on the other hand, are more likely to read longer copy, and, not surprisingly they spend more time with administration online. Email services are equally popular with both age groups, the study learned, though with the younger generation, email is being replaced by social media sites such as Facebook.