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Naspers acquires Hungarian product comparison portal

South Africa's Naspers has acquired a 75%, indirect stake in Árukereső, Hungary's most popular online product comparison portal.

The parties agreed not to reveal the purchase price, Árukereső said when asked by MTI.

Árukereső was acquired by Naspers Allegro group but will continue to operate under its own name. Allegro earlier purchased Hungary's most popular online auction sites: TeszVesz and Vatera.

Italian investor METRONET holds the remaining 25% stake in Árukereső.

Árukereső was established in 2004. The portal's operator, Árukereső.hu, has similar portals in Romania, Bulgaria, the Czech Republic, Turkey and Portugal. Together, the portals draw about 3.5 million visitors a month. The company's revenue reached 140 million in 2008, but Árukereső.hu counts on an increase of about 50% in 2009. It sees pre-tax profit of about the same as last year's HUF 10 million. (MTI-ECONEWS)